We can’t deny how crucial it is to have efficient communications in business. In modern times, text messaging has become a favorite platform for most organizations due to its convenience and accessibility. It’s relatively easier to exchange information between employees. Moreover, customers prefer interacting with companies via text.
However, while text messaging is brimming with advantages, it also comes with several disadvantages. Often, companies may face trouble using texts such as message archiving regulations, security risks, and many more. This article will discuss the boons and banes of using text messages for business.
Text Messages for Business: The Benefits
Higher Customer Engagement
Customers will interact more with your organization through texts than through emails. Everyone has a phone, and each phone can send and receive messages within seconds. Using texts allows you to provide faster and more engaging customer service.
Easier Communication in the Workplace
Your employees could receive and respond to communication in the workplace in realtime. Interactions are faster and more streamlined compared to relying on emails, increasing productivity. Moreover, your company can handle clients better and with improved efficiency.
Save More Time
Text messages are sent in a flash and received just as fast, saving time employees would often spend making and waiting for a phone call. They won’t need to travel to a meeting or move around the office to talk to a coworker.
Create and Facilitate Group Discussions
Several messaging platforms allow you to create group discussions so you can quickly meet and have conferences without seeing one another inperson. Wherever they may be, at home or in the office, they can exchange information with one another without missing out.
Text Messages for Business: The Pitfalls
Compliance Violation Risks
Archiving text messages is a practice businesses always carry out to ensure compliance with established regulations. Several organizations, such as FINRA and HIPAA, require organizations to keep records and archives of every form of business communication, especially text messages.
Increased Miscommunication
While texts are quick and convenient, there is more room to make communication mistakes. To send a message, all an employee needs to do is type and hit send. However, a worker may accidentally send the wrong message to their supervisor or manager, which may cause severe problems concerning etiquette.
Increased Misinterpretation
Along with communicating unwanted messages, recipients may get the wrong idea. While the message doesn’t contain anything wrong, the receiver might misinterpret it and cause turmoil. This can occur between customers or employees.
Texting May Distract Employees
Knowing which task to prioritize is already difficult on its own; having incoming messages ringing on your phone may add to the stress. Workers may be interrupted by constant texts and prioritize answering their messages over actual work. While this can be solved by proper time management, it can still affect their overall productivity.
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