The competition for customers or customers of services continues. It doesn’t stop for a second. Products developed for data mining of potential customers are a must for a growing company. To come to the market and rely on the standard “analog” approach in the implementation and promotion of the product is not cost-effective. Such attempts to promote your product can end in complete failure.
Multichannel information receipt by customer, turned supermarkets or shopping malls into a warehouse of finished products, where they come for already picked up goods or formed position in the choice of a particular product. In an interesting analysis of sales tools by specialists from Reply you can find out all the important details of specific tools for the data prospecting industry. And the main difference between these tools and a static database is the constant reference to current information.
Working with LinkedIn
Some resources work exclusively with LinkedIn. The uniqueness of this social network is that it is a business platform. Here people who are engaged in specific projects have a dialogue and pass on information of professional interest. That’s why people who make decisions or who communicate with peers about a topic are a super-targeted audience. And it allows for impressive results in just a few clicks.
An important plus of services of this kind is the work with data that is now available on websites or in social networks. This information is obtained from the original account, so it is the most accurate. The data obtained is an excellent basis to start promoting a product or solution. Having the contact information of a potential customer of a mass-market product or industry product, one can:
- contact a potential partner who is even on another continent, but is interested in business development;
- urgently transmit information to an unlimited number of users about the unique offer;
- several times shorten the path of information to the consumer interested in buying / ordering.
Such information is systematized and turns into a powerful tool for business promotion, development of a specific area of the company.
As a rule, services and services help to find not only an email address, but also a lot of other, useful information. Such a comprehensive search can solve the most important task for marketers – to provide the company with “leads” for forming and sending messages to customers who don’t use email for business communication.